Most LinkedIn traffic gets wasted.
People visit your website. Click a few pages. Then leave — never to be seen again.
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Stop letting high-quality prospects from LinkedIn slip through the cracks. Catch them while their interest is piqued, and video call them directly through your website.
TL;DR
- Get Slack Alerts When People Visit Your Website From LinkedIn
- Grab Their Attention & Get Them to Pickup
- Transition Into Discovery & Qualify Them
- Give a Demo On The Fly (via screen share)
- Uncover & Overcome Hidden Objections
- Move The Deal Forward (without being pushy)
Get Slack Alerts When People Visit Your Website From LinkedIn
1. Create a Custom Button & Trackable URL
NOTE: LinkedIn premium is required to create a custom button to your website.
Now you'll have a custom button at the top of your profile and posts.
2. Setup Slack Alerts for When Someone Clicks Your LinkedIn Button
Now, whenever someone clicks your custom LinkedIn button to visit your website, you’ll get an instant alert. Letting you quickly start a call or view their session.
Grab Their Attention & Get Them to Pickup
Ayyy! You got your first Slack alert. Now what?
☎️ Maximize Call Pickup Rate
- Call LinkedIn visitor alerts immediately after they view high-intent pages. Like pricing, book a demo, etc… (speed-to-lead is critical)
- Turn on your video, smile, and wave to them (they can see you before picking up)
- Use clever canned responses to grab the visitor’s attention
- Emphasize that you're a real person
🤹 Multitask & Pull Up Their Information
If the LinkedIn visitor is in your CRM and being tracked, you can find crucial account info can be found on the left panel (when viewing or talking with a visitor).
If not, you might be able to reveal their company through Clearbit or 6sense
Be ready to multi-task. Sometimes you may need to quickly look up their company on Clearbit, check details in your CRM, etc. This helps you gather all the necessary information to qualify the person you're speaking with quickly.
Transition Into Discovery & Qualify Them
Don’t waste their time with small talk. Just introduce yourself and quickly, yet subtly, transition into discovery — where you can then qualify them. Here’s how:
👋 Introduce Yourself
- Initial Greeting
→ Example: “Hey there — how can I help you?” - Humanize The Interaction & Probe for Context
→ Example: “Haha yup, I’m a real person! So how’d you find us?” - Introduce Yourself & Get Their Name
→ Example: “By the way, I’m [NAME] from [COMPANY], what’s your name?”
🤔 Subtly Transition Into Discovery
Based on something they’ve said, transition to a question about their use case or their company. So you can gather more information about them. For example:
- PROSPECT: ”Could ServiceBell help me convert outbound prospects visiting my website?
- SALES REP: “Well, it would be easier to tell if I could see your website. Could you link me?”
👊 Probe for Context & Uncover Their Problems
- Figure out how they’re currently getting the job done
→ Example: “So you said you're interested in our video calling feature. Hm. Can I ask how you're currently engaging visitors on your site?” - Uncover the underlying problem they’re trying to solve
→ Example: "Ah, okay, so you’re using an automated chatbot to try and collect emails. Well, what’s wrong with that? Why make a change now?”
Give a Demo On The Fly (via Screen Share)
Don’t drag your feet or beat around the bush. Once you’ve properly qualified them. Now it’s time to get right into the demo. This is what they’re talking to you for. Here’s how:
📝 Briefly Give Them Context
Talk in listicles and give them an overview:
- “Here’s the 3 things I’d like to show you:”
- “There are 2 main features I want to show you:”
💻 Share Your Screen & Give a Demo
→ Just click “Share” and then pick the window/tab you’d like to show.
😨 Use Negative Language
Don’t waffle on about the benefits. Focus on the problem you help them avoid:
✅ “This makes it so you’re NOT missing qualified prospects visiting your site.”
❌ “This helps you capture more qualified prospects!”
🕒 Ask Fast Forward & Rewind Questions
Don’t ask them vague questions. Get specific and make them think long-term.
- “If you had this a year from now — what are 1-2 things that might be different?”
- “If you had this a year ago — what are 1-2 things that might be different?”
P.S. I’d like to thank Michael Manzi for these amazing discovery lines.
Uncover & Overcome Hidden Objections
Most people tend to avoid confrontation, so if they have objections, they’ll just keep it to themselves. If you don’t uncover these hidden objections, they can and will kill your deal, right before the finish line. Here’s how to figure out what prospects are REALLY thinking:
1. Use exaggerated and hyperbolic language
→ Rep: “So, do you LOVE it? Is it everything you were hoping for and more?”
2. Listen to their tone (not their response)
→ Prospect: “Yeaahh. Uhhh, I would say I like it.”
3. Identify the emotion behind their tone and label it
→ Rep: “Hm, are you sure? It sounds like you’re a little bit hesitant?”
→ Prospect: “Well…. I like the overall product, but I’m not sure if it fits well into our current process”
4. Mirror back their concern and let them expand
→ Rep: “Fit into your current process?”
→ Prospect: "Yeah, we use Slack for most of our sales communications."
5. Overcome their real objections (without being pushy)
→ Rep: “Oops, I must’ve forgotten to show you. Our product actually integrates directly into your Slack. Want me to show you how it works?”
→ Prospect: “Oh, sure — that’d be great!”
Move The Deal Forward (without being pushy)
After properly qualifying and giving them a demo — now it’s time to move the deal forward and schedule the next steps.
Simply ask them if you should schedule the next call for [X] day, and then ask if that’s too soon. For example: “How about we talk next Tuesday, or is that too soon?”
They might agree. They might propose a later date.
Whatever happens, all you have to do next is click the calendar icon in your chat and select the meeting type. This will let them pick whatever day works best for them.
The Bottom Line
Driving traffic from LinkedIn is hard.
Don’t waste your time endlessly posting — just to drive traffic that turns into nothing.
Use ServiceBell to get alerts when prospects from LinkedIn visit your website and start warm video conversations, right while their interest is piqued.
- Create a Free ServiceBell Account
- View More ServiceBell Plays (just like this one)