Get Slack Alerts When Ad Campaign Visitors Click-Through to Your Site

Use ServiceBell to send Slack alerts to the perfect sales rep whenever someone clicks an ad and views your website.

Daniel Ternyak
November 19, 2023

Want to generate more leads from your ads but don’t have extra budget to spend?

Don’t worry — all you have to do is enable your reps to better engage visitors who arrived after clicking one of your ads. So you can convert more visitors and burn less budget.

Here’s how you can send Slack alerts to the perfect sales rep whenever someone clicks an ad and views your website. So they can pounce on them and start a conversation.

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TL;DR

  • Track Ad Campaign Click-Throughs
  • Create an Ad Campaign Visitor Segment
  • Route Ad Campaign Visitors to The Perfect Rep
  • Auto Reveal Ad Campaign Visitor Identities (Clearbit & 6Sense)

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Track Ad Campaign Click-Throughs

Tracking ad campaign click-throughs is relatively simple.

Just make sure your ad URLs have a UTM Source & UTM Campaign.

For example: "https://servicebell.com/?utm_source=linkedin&utm_campaign=free-trial"

→ For LinkedIn Ads

Add these parameters to your LinkedIn Ads URLs:

UTM Source: utm_source=linkedin

UTM Campaign: utm_campaign=[YourCampaignName]

This lets you track which visitors came through your LinkedIn campaigns.

For example: "?utm_source=linkedin&utm_campaign=SpringSale"

Still need help? This article will point you in the right direction.

→ For Google Ads

UTM Source: utm_source=google

UTM Campaign: utm_campaign=[YourCampaignName]

In Google Ads, append these UTM parameters to your ad URLs. It helps in identifying traffic that comes specifically from your Google Ad campaigns.

For example: "?utm_source=google&utm_campaign=SummerDiscount"

Still need help? This article will point you in the right direction.

→ For Meta Ads (Facebook/Instagram)

UTM Source: utm_source=meta OR utm_source=facebook OR utm_source=instagram

UTM Campaign: utm_campaign=[YourCampaignName]

For ads run on Facebook or Instagram, use these UTM parameters. They differentiate traffic from Facebook and Instagram respectively.

For example: "?utm_source=facebook&utm_campaign=HolidaySpecial"

Still need help? This article will point you in the right direction.

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Create an Ad Campaign Visitor Segment

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Route Ad Campaign Visitors to The Perfect Rep

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Auto Reveal Ad Campaign Visitor Identities (Clearbit & 6Sense)

Follow this tutorial, just make sure to select your ad campaign segment:

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