Companies invest billions (~$155 billion last year) in digital marketing, with the hopes of turning their website traffic into leads and customers. Driving leads to your website is expensive, and when they can’t get the help they need quickly, they choose your competition.
Sales teams are 100x more likely to speak with a lead and 21x more likely to successfully qualify a lead if they're contacted within 5 minutes of their enquiry, rather than 30 minutes after, and success rates continues dropping from there (Sopro).
Clearly, lead response times have a significant impact on sales - in fact, closed sales are boosted by 391% when response times are less than one minute (Sopro).
Sila's ACH API requires a face to face connection in their sales process, but recognized the value of quick engagement and didn't want to push off customer interest to a meeting scheduled for days out.
Sila wanted to engage prospective customers on their website face to face, while still ensuring that the engagement was low-friction to maximize conversion rates.
Sila partnered with ServiceBell to embed proactive and reactive live video chat on their website to drive conversion rate improvements and to create a memorable customer experience starting at the top of their funnel.