Customer Story

Increasing activation with in-product user interviews

"For early-stage companies, engaging customers is hard. Surveys are expensive and slow. ServiceBell is an efficient way to accomplish both at once."

testimonial author
Saad Khan
Head of BD @ Baselane
About
Baselane

Baselane is a next-generation financial operating system for the 11M individual landlords & real estate investors in the United States. Their mission: empower landlords with tailored financial services to help them save time, increase their returns, and grow their investment portfolios.

Challenges
High new user acquisition cost, low activation rate
Hard to collect meaningful user feedback to improve the product
User surveys are slow and expensive
Session replay tools show what's going wrong, but not why
Solutions
Watch users struggle in realtime (no meeting needed)
Join user sessions to guide them with screen takeover
Ask "why are you here? Why are you stuck?" in the product
Activate new users and covert them to paying customers
Results
Faster product feedback
6X more user interviews Β month-over-month
Collect realtime feedback you'd never learn from FullStory
Increased activation and conversion to paid.

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Challenges

High new user acquisition cost, low activation rate

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The Solution

Watch users struggle in realtime (no meeting needed)

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The Result

6X more user interviews Β month-over-month

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  • Build trust with your customers, directly on your website
  • Get notified when your customers enter high-value pages
  • Understand how your customers found your site
  • Gain insight into your customers buying process.
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